Middle East Concrete will return this year to offer a dedicated showcase of concrete products and innovations alongside The Big 5 construction expo, announce organizers at dmg events. The concrete event has been re-introduced alongside The Big 5 as a growing construction sector puts pressure on the region to deliver projects more efficiently and in shorter time frames. Event Director for Middle East Concrete, Richard Pavitt comments: “Technology in the concrete industry continues to push new boundaries, as a result the material is fast becoming the backbone of sustainable construction in the Middle East,” Portfolio Director for The Big 5, Josine Heijmans welcomes back Middle East Concrete: “Under the theme ‘Shaping the future of construction’ this year, we have reworked The Big 5 to focus on innovation and we are excited to present concrete solutions as important products within that.” Running from 26-29 November at Dubai World Trade Centre, Middle East Concrete will also feature the ‘Innovation in Precast Summit’, covering the latest trends and technologies in concrete construction. The Big 5 is the well-known construction expo in the Middle East and features dedicated product sectors including MEP Services, Building Interiors & Finishes, Building Envelope & Special Construction, Construction Tools & Building Materials, Construct Technology & Innovation. Middle East Concrete has previously enjoyed a successful co-location with The Big 5 where 87 percent of visitors were recorded to have achieved their objectives, the majority of which were seeking innovative products.